Vice President of Sales

Overview: Food/Beverage Manufacturer is seeking a senior sales management professional to lead their established national sales team.

Responsibilities:

• Ensuring the development and the execution of the annual sales budget for Company in alignment with the company’s strategy.
• Developing and implementing strategies for new sales channels and for expanding into new geographies.
• Contribute to the development of the long-term strategic plan.
• Develop the annual budget in alignment with the overall strategy and in agreement with the superior.
• Ensure the execution of the sales plan. Regularly monitor adherence to plan and budget and make corrections as necessary.
• Define and optimize sales strategies, processes, infrastructure and systems in the framework of multiple channel selling to support the achievement of sales targets.
• Establish and foster relationships with key customers through regular visits.
• Support National Accounts managers in negotiating with key customers promotional programs and distribution.
• Ensure successful launch of new products or product specifications.
• Develop Trade Spending Guidelines in conjunction with Sales Administration and Marketing. Review trade spending budget and make corrections as necessary.
• Participate in industry trade events.
• Develop and implement strategies for new sales channels and for expanding exports into new geographies.
• Regular reports about major activities with customers and brokers to the superior.
• Hire, manage, develop, train and motivate external brokers, distributors and independent representatives and monitor their performance in conjunction with National Account managers.
• Seek new business opportunities in new channels or new areas of business.
• Lead, promote, motivate and develop employees in the area of responsibility with regard to the Company leadership principles and in agreement with HR.

Requirements:

• Bachelor Science Degree in Business
• 8 – 10 years working experience in sales and in broker management, calling on large customers
• Multi-channel experience required
• MS Office package
• Performance Indicators
• Achievement of targets based on Performance Review
• Achievement of sales plan
• Trade spending reports
• Achievement of company profitability
• OPEX under budget
• Employee retention / turnover
• Customer development and retention
• Nielsen Reports on market share
• ACV reports on distribution
• Employee retention and satisfaction